Mynt Agency
← Resource Library 2026 Tentpole TV Events Calendar
35
Tentpole Events
15+
TV Networks
~475M
Peak Viewers (Est.)
$15–$90
Est. CPM Range
Mar–Dec
Coverage Window
CPM rates Showing standard market benchmarks — toggle to see Mynt’s negotiated rates
Filter
2026 Live TV Intelligence · Mynt Agency

The biggest audiences
in media don't live on
social. They live on TV.

2026 is the most stacked live TV calendar in a decade — the Oscars, Grammys, FIFA World Cup, Winter Olympics, and a full NFL season, all in one year. Mynt leverages proprietary, down-funnel engagement data to help brands buy strategically and multiply returns against real business KPIs.

~420M
Combined Live Audience Moments
20–30%
Discounts with Mynt's Custom Rates
4–8×
Higher Engagement vs. Standard TV
Instant Access
Unlock the full
2026 calendar
CPM benchmarks, viewership data, and ad opportunities for all 35 tentpole events — free.
✦CPM benchmarks + Mynt-negotiated rates
✦Network-by-network coverage & demo targets
✦Ad tier ratings: Premium to Standard
Please enter your name.
Please enter your company name.
Please enter a valid business email.
Mynt Agency will never sell or share your info.
By submitting you agree to receive relevant communications.
🔒
26 events. Full ad intelligence.
Fill out the form above to unlock.
↑ Scroll up to unlock ↑
Category
Award Shows
Football
Basketball
Baseball
Golf
Soccer
Tennis
Motorsport
Multi-Sport
Hockey
Event Est. Peak Viewers Network(s) Est. CPM Range Key Demo & Ad Tier
Mar
2026
Academy Awards (Oscars)
~Mar 8, 2026
Award Show · Film
Peak Viewers~19MBroadcast avg.
Network(s)
ABCHulu
CPM Range$60–$90per 1,000 impressions
Key Demo & Tier
W 25–54
Premium
iHeartRadio Music Awards
~Mar 17, 2026
Award Show · Music
Peak Viewers~2.5MLive broadcast
Network(s)
Fox
CPM Range$20–$35per 1,000 impressions
Key Demo & Tier
A 18–34
Standard
World Baseball Classic
Mar 5 – Mar 22, 2026
Multi-Sport / Baseball
Peak Viewers~5.2MUS audience
Network(s)
Fox Sports 1MLB Network
CPM Range$30–$50per 1,000 impressions
Key Demo & Tier
M 18–49
Moderate
NCAA March Madness
Mar 19 – Apr 7, 2026
College Basketball
Peak Viewers~18.4MChampionship game
Network(s)
CBSTBSTNTtruTV
CPM Range$40–$80per 1,000 impressions
Key Demo & Tier
A 25–54
Premium
Apr
2026
The Masters
Apr 9 – Apr 12, 2026
Golf · Major
Peak Viewers~12.8MSunday final round
Network(s)
CBSESPN
CPM Range$45–$90per 1,000 impressions
Key Demo & Tier
M 35–64
Premium
NBA Playoffs – First Round
Apr 18 – May 4, 2026
Basketball · NBA
Peak Viewers~5–9MPer game avg.
Network(s)
ABCESPNTNTNBA TV
CPM Range$25–$55per 1,000 impressions
Key Demo & Tier
A 18–49
Moderate
NHL Stanley Cup Playoffs
Apr 20 – Jun 15, 2026
Hockey · NHL
Peak Viewers~5.2MCup Final avg.
Network(s)
ESPNABCTNTTBS
CPM Range$20–$45per 1,000 impressions
Key Demo & Tier
M 18–49
Moderate
NFL Draft
Apr 23 – Apr 25, 2026
Football · NFL
Peak Viewers~10.2MRound 1 avg.
Network(s)
ESPNABCNFL Network
CPM Range$30–$60per 1,000 impressions
Key Demo & Tier
M 18–54
Moderate
May
2026
Kentucky Derby
May 2, 2026
Horse Racing
Peak Viewers~16.1MRace broadcast
Network(s)
NBCPeacock
CPM Range$40–$75per 1,000 impressions
Key Demo & Tier
A 25–64
Premium
Preakness Stakes
May 16, 2026
Horse Racing · Triple Crown
Peak Viewers~8.0MRace broadcast
Network(s)
NBCPeacock
CPM Range$30–$55per 1,000 impressions
Key Demo & Tier
A 25–64
Moderate
PGA Championship
May 21 – May 24, 2026
Golf · Major
Peak Viewers~8.4MSunday final round
Network(s)
ESPNCBS
CPM Range$35–$70per 1,000 impressions
Key Demo & Tier
M 35–65
Moderate
MTV Movie & TV Awards
~May 17, 2026
Award Show · Entertainment
Peak Viewers~2.5MLive broadcast
Network(s)
MTVComedy Central
CPM Range$22–$40per 1,000 impressions
Key Demo & Tier
A 18–34
Standard
Indianapolis 500
May 24, 2026
Motorsport · IndyCar
Peak Viewers~5.5MRace broadcast
Network(s)
NBCPeacock
CPM Range$25–$50per 1,000 impressions
Key Demo & Tier
M 25–54
Moderate
Jun
2026
French Open
May 24 – Jun 7, 2026
Tennis · Grand Slam
Peak Viewers~2.1MFinals avg. (US)
Network(s)
NBC SportsTennis Ch.
CPM Range$20–$40per 1,000 impressions
Key Demo & Tier
A 25–54
Standard
Belmont Stakes
Jun 6, 2026
Horse Racing · Triple Crown
Peak Viewers~7.2MRace broadcast
Network(s)
NBCPeacock
CPM Range$28–$50per 1,000 impressions
Key Demo & Tier
A 25–64
Moderate
FIFA World Cup 2026
Jun 11 – Jul 19, 2026
Soccer · World Cup
Peak Viewers~30M+US Final estimate
Network(s)
FoxFS1Telemundo
CPM Range$50–$120per 1,000 impressions
Key Demo & Tier
A 18–49
Premium+
NBA Finals
Jun 4 – Jun 22, 2026
Basketball · NBA
Peak Viewers~14.3MFinals avg. (G7 est.)
Network(s)
ABCESPN
CPM Range$45–$95per 1,000 impressions
Key Demo & Tier
A 18–49
Premium
Tony Awards
~Jun 7, 2026
Award Show · Theater
Peak Viewers~4.5MLive broadcast
Network(s)
CBSParamount+
CPM Range$35–$55per 1,000 impressions
Key Demo & Tier
A 35–64
Standard
BET Awards
~Jun 28, 2026
Award Show · Music & Entertainment
Peak Viewers~4.2MLive broadcast
Network(s)
BETVH1
CPM Range$28–$48per 1,000 impressions
Key Demo & Tier
A 18–34
Standard
US Open Golf
Jun 18 – Jun 21, 2026
Golf · Major
Peak Viewers~7.5MSunday final round
Network(s)
NBCUSA NetworkPeacock
CPM Range$35–$70per 1,000 impressions
Key Demo & Tier
M 35–65
Moderate
Jul
2026
Wimbledon
Jun 29 – Jul 12, 2026
Tennis · Grand Slam
Peak Viewers~4.2MFinals avg. (US)
Network(s)
ESPNESPN2
CPM Range$25–$55per 1,000 impressions
Key Demo & Tier
A 25–54
Moderate
The Open Championship
Jul 16 – Jul 19, 2026
Golf · Major
Peak Viewers~6.2MSunday final round
Network(s)
NBCUSA Network
CPM Range$30–$65per 1,000 impressions
Key Demo & Tier
M 35–65
Moderate
FIFA World Cup Final
Jul 19, 2026
Soccer · World Cup
Peak Viewers~30–35MUS est. (if USA plays)
Network(s)
FoxTelemundo
CPM Range$60–$130per 1,000 impressions
Key Demo & Tier
A 18–49
Premium+
MLB All-Star Game
Jul 14, 2026
Baseball · MLB
Peak Viewers~8.3MGame broadcast
Network(s)
Fox
CPM Range$28–$55per 1,000 impressions
Key Demo & Tier
M 25–54
Moderate
Aug
2026
NFL Preseason
Aug 6 – Aug 27, 2026
Football · NFL
Peak Viewers~5–8MPer game avg.
Network(s)
NBCESPNNFL Network
CPM Range$25–$50per 1,000 impressions
Key Demo & Tier
M 18–54
Moderate
PGA Tour FedEx Cup Playoffs
Aug 13 – Sep 7, 2026
Golf · PGA Tour
Peak Viewers~4.5MTour Championship
Network(s)
CBSNBCGolf Channel
CPM Range$30–$60per 1,000 impressions
Key Demo & Tier
M 35–65
Moderate
MTV Video Music Awards (VMAs)
~Aug 30, 2026
Award Show · Music
Peak Viewers~4.5MLive broadcast
Network(s)
MTVVH1BET
CPM Range$28–$50per 1,000 impressions
Key Demo & Tier
A 18–34
Moderate
US Open Tennis
Aug 31 – Sep 13, 2026
Tennis · Grand Slam
Peak Viewers~5.0MMen's Finals avg.
Network(s)
ESPNESPN2
CPM Range$25–$55per 1,000 impressions
Key Demo & Tier
A 25–54
Moderate
Sep
2026
NFL Season Kickoff
Sep 10 – Jan 4, 2027
Football · NFL Regular Season
Peak Viewers~24MSNF / MNF avg.
Network(s)
NBCCBSFoxESPNAmazon
CPM Range$45–$100per 1,000 impressions
Key Demo & Tier
A 18–54
Highest Reach
Emmy Awards
~Sep 20, 2026
Award Show · Television
Peak Viewers~5.5MLive broadcast
Network(s)
ABCHulu
CPM Range$50–$75per 1,000 impressions
Key Demo & Tier
A 25–54
Moderate
Ryder Cup
Sep 25 – Sep 27, 2026
Golf · International
Peak Viewers~8.5MSunday Singles peak
Network(s)
NBCGolf ChannelPeacock
CPM Range$35–$75per 1,000 impressions
Key Demo & Tier
M 35–65
Moderate
Oct
2026
MLB Playoffs / NLCS & ALCS
Oct 1 – Oct 20, 2026
Baseball · MLB
Peak Viewers~7–10MLCS game avg.
Network(s)
TBSFoxFS1
CPM Range$30–$60per 1,000 impressions
Key Demo & Tier
M 25–54
Moderate
NBA Season Opener
Oct 22, 2026
Basketball · NBA
Peak Viewers~4.2MOpening night
Network(s)
ESPNTNT
CPM Range$22–$50per 1,000 impressions
Key Demo & Tier
A 18–49
Moderate
NFL – Sunday Night Football
Sundays through Jan 2027
Football · NFL
Peak Viewers~22M#1 show on TV
Network(s)
NBCPeacock
CPM Range$55–$110per 1,000 impressions
Key Demo & Tier
A 18–54
Premium
Nov
2026
World Series
Oct 24 – Nov 1, 2026
Baseball · MLB
Peak Viewers~14MGame 7 estimate
Network(s)
FoxFS1
CPM Range$45–$90per 1,000 impressions
Key Demo & Tier
M 25–54
Premium
CMA Awards
~Nov 4, 2026
Award Show · Country Music
Peak Viewers~9.5MLive broadcast
Network(s)
ABC
CPM Range$45–$65per 1,000 impressions
Key Demo & Tier
A 25–54
Premium
People's Choice Awards
~Nov 15, 2026
Award Show · Entertainment
Peak Viewers~2.8MLive broadcast
Network(s)
NBCE!
CPM Range$22–$45per 1,000 impressions
Key Demo & Tier
A 18–44
Standard
NFL Thanksgiving Games
Nov 26, 2026
Football · NFL
Peak Viewers~28MCombined 3 games
Network(s)
CBSFoxNBC
CPM Range$50–$105per 1,000 impressions
Key Demo & Tier
A 18–54
Premium
CFB Regular Season – Rivalry Week
Late Nov 2026
Football · College
Peak Viewers~15M"The Game" est.
Network(s)
ABCESPNCBSFox
CPM Range$30–$65per 1,000 impressions
Key Demo & Tier
M 18–54
Moderate
Dec
2026
CFB Playoff Quarterfinals
Dec 19 – Dec 20, 2026
Football · College Playoff
Peak Viewers~20MPer game est.
Network(s)
ESPNABC
CPM Range$40–$85per 1,000 impressions
Key Demo & Tier
M 18–54
Premium
NBA Christmas Day Games
Dec 25, 2026
Basketball · NBA
Peak Viewers~7.5M5-game slate avg.
Network(s)
ESPNABCTNT
CPM Range$35–$75per 1,000 impressions
Key Demo & Tier
A 18–49
Premium
NFL Week 17 & 18 – Playoff Push
Dec 26 – Jan 4, 2027
Football · NFL
Peak Viewers~25MPrime matchups
Network(s)
CBSFoxNBCESPN
CPM Range$50–$105per 1,000 impressions
Key Demo & Tier
A 18–54
Premium