Live TV Intelligence
Calendar
Free Access
Live TV · Sports & Events
2026 Tentpole TV Events Calendar
CPM benchmarks, viewership data, and ad opportunities for 35 tentpole events — from the FIFA World Cup and Winter Olympics to the Oscars, Grammys, and a full NFL season. Your planning edge for the most stacked live TV year in a decade.
Benchmark
2026 Linear TV CPM Benchmark Report
Network-by-network CPM benchmarks across dayparts, demos, and ad formats — sourced from Mynt's proprietary buying data.
Guide
The Brand Marketer's Guide to Upfront Buying
When to commit, how to negotiate, and what to avoid in scatter — everything you need to know about the upfront market.
Tool
TV Reach & Frequency Estimator
Input your budget and target demo — get estimated reach, frequency, and CPM across network dayparts in seconds.
Report
Live Sports vs. Primetime: ROAS Comparison Report
Head-to-head analysis of brand search lift, purchase intent, and ROAS across live sports, award shows, and standard primetime.